Neuroplasticity is the brain’s ability to change itself. NeurOptimal® taps into our brain’s neuroplasticity to facilitate change. This video does an excellent job explaining neuroplasticity. Another helpful way to think about neural pathways is to think of a ski/snowboarding slope. At the beginning of the day, the freshly groomed trail has no pathways at all, you start down the slope and create a new pathway. Throughout the day, the more runs you (and other skiers/boarders) take, the more well traveled certain pathways become. This is just like our brain, we tend to stick with the same pathways time and time again because it is habitual (comfortable and predictable). NeurOptimal® allows the brain to notice whether we are intentionally using a pathway, or if we are just falling into old patterns of behaviour that may not be the most optimal choice in that moment.